Public Editor

Case study

Nick from Public Editor launched his SaaS Product 2x faster & increased chances of raising series-A funding by 500%

Industry

Education | Media

type

Startup

Client

Public Editor

technology

Web

Location

Silicon Valley, USA

Context & Goal

Nick, founder of Public Editor, a startup based out of Silicon Valley, had hired a software design and engineering team a year ago. He was hoping to turn his research project into a software product to help fight misinformation and educate people which he can commercialize and build a startup around.

Business challenge

Nick's problem was

Inexperienced software design & engineering team
Team had no background in building software for startups with their specialized needs.
He felt stuck & frustrated with his current team, losing control over his product.
He believed that there ought to be a better way to build the product.

THe plan

Nick hired Carte Blanche to

Audit broken product to identify gaps
Redesign user-experience (UX) to bring clarity to confusing and broken flows
Gamify product experience for adoption
Fix clunky code for scalability
Bring control and clarity through product management

The Results

500%

Increase in investor interest for Series-A

300%

Increase in product control and visibility

84%

Decrease in Cloud architecture cost

200%

Increase in Engineering speed

Nick’s transformation

Before

12-months & thousands of $ spent, product was still half-finished causing Nick to lose further opportunities to raise funding

Missed deadlines made Nick look bad to potential funders and partners.

Feeling lost, flailing, out of control, at the mercy of an engineering team that was not transparent, and not always competent.

Cringy, confusing and broken product

After

Product MVP launched successfully within 6 months

5x more investors interested for next round of funding

Users love Nick's product interface and experience

Engineering speed increased by 2x & AWS architecture cost reduced by 84%

Product control & visibility improved by 3x

Deliverables

MVP Design & Development

UX/UI Audit & Design

Web application development

Testing/QA

Cloud architecture

CI/CD

It was great having had experience building software before, to work with a team that had just immeasurably more experience... I cannot recommend them more highly... And now we are ready to launch our product.