case study

Brand Revamp The Arisbe Way

Web
Lms, Education, Management system
Brand Development, UX/UI design, Website
problem statement
Revamp the brand & design the website
Their brand image required a refresh, and they sought a website that truly represented their educational ethos.
Carte blanche’s mission

Revitalising the Brand Image

We had the privilege of working with Arisbe, an NGO in the education sector. They came to us with a clear vision for their organisation.
Our team was eager to take on the challenge and was determined to deliver results that exceeded Arisbe's expectations.
Scope
  • Revamp their brand
  • Design & deploy the website
outcomes

A brand & a website that captures the spirit, emotions & intellectual ethos of the education foundation; super satisfied client.

Getting a head start
Understanding the Vision & Mission
At the two-day discovery session with Arisbe's President and Board, we found ourselves completely engrossed in their passion for their cause. As they spoke about their mission to revolutionise education, we knew we had to help.
With careful listening and collaboration, we worked together to identify the challenges they were facing and started to conceive a custom solution that would truly make a difference. We were inspired by their dedication and felt privileged to be a part of their journey toward creating a better future through education.
Scope of Project
  • Discovery & Research
  • Brand Style Guides
  • Logo
  • UX/UI Design
  • Website Development

Tackling the Challenges

The first step
Redefining the Brand
Time for a our strategy session! We started off with some icebreakers to get the creative juices flowing. From there, we delved into a series of exercises that uncovered the essence of Arisbe's brand. As the hours flew by, we refined the key pillars of their brand and identified how it should look, sound, and act.
Brand Attributes
Academic
Modern
Life
Awe
Vibrant
Synthesis
Tradition
Discovery
Colour Palette
Primary
#B68B48
Secondary
#840000
Tertiary
#1C1C1C
Typography
Headings
Body
Buttons and Overlines
Branding
Designing the Logo
During our discovery session, we uncovered the influence of the father of “Pragmatism” on the identity and vision of Arisbe. Charles Sanders Peirce was a prolific polymath who made groundbreaking contributions in numerous fields from astronomy and psychology to math and logic. The name "Arisbe" comes from the estate he lived on.
The Arisbe team wanted to incorporate some aspect of Peirce into their logo. After learning about the story of the foundation's name, it was only natural that our mind wandered to the estate it was named after. After multiple iterations, we found that Peirce's estate had an iconic lighthouse-like structure. We decided to incorporate it into our logo. On the one hand, it shared the bond with the legacy of Peirce and at the level of symbolism, it looked like a lighthouse which was very befitting for a foundation that was trying to nurture communities through education.
The next step
Designing & Developing the Website
The next step in our collaborative journey with Arisbe involved the meticulous creation of a website that not only reflected but vividly captured the essence of their unique brand. Drawing upon our expertise, we embarked on the task of crafting a digital space that not only appealed visually but also ensured a seamless user experience.
‍
1. Deployed the website in Webflow
2. Incorporated a dedicated channel for accepting donations in the website
‍
The result was not just a website, but a digital platform that mirrored the passion and purpose of Arisbe's educational initiatives.
The Journey continues
What’s next?
Our team is fully committed to ensuring that Arisbe remains at the forefront of innovation in their industry and that their online presence reflects their mission and values.

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