Case study
HireCinch launched their Product based SaaS startup within a year while reducing their costs by 40%
Industry
HR
type
Startup
Client
Hire Cinch
technology
Web
Location
USA
Context & Goal
HireCinch, a startup based out of US wanted to design and develop a SaaS Applicant Tracking System (ATS) to help streamline their hiring process using AI, empower team collaboration and improve candidate experience for startups and SMBs
Business challenge
Founders problem was
  • Building SaaS web app ATS
  • Unfamiliarity with daunting process of designing, building and managing SaaS product
  • Their previous team was inexperienced
  • Felt deterred by complexity of building product
THe plan
Engaged Carte Blanche to
  • Provide CTO, product design, development and testing team
  • Transform idea to app blueprint through user-experience (UX) design
  • Give app visual identity through User-Interface design
  • Build cloud architecture, frontend and backend
The Results
300%
Increase in product control and visibility
40%
Increase in product control and visibility
180%
Increase in Engineering speed
12-mths
Product 1st release out in a year
transformation
Before
Stuck with an inexperienced team
Feeling deterred to build startup
Constantly missing engineering and release deadlines
High technical debt and AWS costs
After
Product released in 12 months
1.8x improvement in engineering time
AWS architecture cost reduced by 60%
Product control & visibility improved by 3x
Able to focus on their GTM
Deliverables
User-research
MVP Design & Development
UX/UI  Design
Web application development
Testing/QA
Branding
CI/CD
Carte Blanche product team thoroughly invested themselves in our product and took away all our design and development burden. It was a relief working with them.. Their design team understood our product vision and transformed our idea into a blueprint. Their engineering team implemented the design pixel perfectly... Everything was organized, professional and thorough...
Mohammad Darwish
Startup founder
hirecinch, usa
Carte Blanche helps pre-seed to series-A founders build 7-figure SaaS startups from MVP to scale in 2+ months
Simplifying IT for founders: CTO - Design - Software Engineering - Management
hire your Software Product team today
Cell & WhatsApp: +1 (773) 786 9565
email: rehman.rauf@carteblanche.tech
www.carteblanche.tech